Save-On Foods
Social Media Campaign
Role: Digital Design | Project: Integrated Social Campaign | Agency: Pound & Grain
Save-On-Foods wanted to strengthen its social presence and build a more consistent connection with its audience across platforms. The brand needed content that felt energetic and community-driven while remaining aligned with its visual identity.
The goal was not just to post more, but to create a system that could sustain engagement over time.
The Challenge
A scalable content framework was developed to support recurring themes, seasonal moments, and interactive formats across Instagram, Facebook, Twitter, and Pinterest. The system balanced promotional messaging with entertainment, local storytelling, and cultural relevance while adapting to the behavior of each platform.
Static posts, animation, short-form video, contests, and interactive series maintained momentum without sacrificing consistency. Bold compositions, clear hierarchy, and disciplined use of brand color and typography ensured the content stood out in high-scroll environments while remaining unmistakably Save-On-Foods.
The Solution
+99%
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+99% ⋆
Results
The campaign increased overall social engagement by +99% across Instagram, Facebook, and Twitter.
The structured content system allowed the brand to maintain consistency while continuously introducing fresh creative, supporting both audience growth and sustained interaction.
