I’m Ksenia or you can just call me Kei :)

I’m a Toronto-based designer with over seven years of experience in digital and brand design.

I currently work on the in-house creative team at Whirlpool Canada, designing across brands including Whirlpool, KitchenAid, Maytag, Gladiator, JennAir, EveryDrop, and Swash. My work spans eCommerce, campaign creative, and brand systems with a strong focus on clarity, consistency, and performance.

My background includes agency and freelance work for brands such as ViacomCBS, TELUS, RE/MAX, BCLC, and Carnivor Wines. Across every environment, I’ve learned how to balance creative direction with business objectives.

Whether it’s a homepage, a campaign system, or a UI component, I aim to build work that feels thoughtful, scalable, and aligned with brand strategy.